By N Lightenment

Omnichannel Brand Platforms & Campaigns: Change The Conversation

Purpose-driven marketing isn't a video with cinematic music behind close-ups of people telling serious stories intended to pull heartstrings. It can be whatever you want it to be, but with an authentic goal of changing the way people think through ACTION.

In May of 2020, a LinkedIn post from a very seasoned ad executive captured an unspoken perspective of many in the marketing and advertising industry who lament the purpose-driven marketing trend with this comment “it’ll be over soon enough, and we can go back to having fun.” 

Marketing has changed over the past two years. Challenging ourselves to consistently question the sacred rules of our industry is required for survival. The storylines we created for Marriott, #LoveTravels or Starved for Attention for Doctors without Borders, challenge brands to move their industry and culture forward through thought leadership that connects what the brand stands for to what matters to your audience through powerful brand activations.

Begin building your performance brand with a free Far From Timid 30-minute Brand Therapy session.

Brand & Performance Alignment For The 360 User
Connect your brand assets across the customer journey with content strategy, 360 brand themes, and a unified editorial calendar.

Audience Definition For Higher Conversion
The soccer mom, the alpha male, and the nerd. The stereotypes and archetypes we are accustomed to are no longer relevant. Find out what we think customers look like now.

Brand Narratives & Thought Leadership
Far From Timid identifies the high level narratives that will shift perception for your brand, attract new customers, and move culture forward.

“LoveTravels” Marriott’s diversity umbrella storyline in response to the DOMA act
Doctors Without Borders’ “Starved For Attention” campaign

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