The soccer mom, the alpha male, and the nerd. The stereotypes and archetypes we are accustomed to are no longer relevant. What people say in focus groups or surveys isn’t enough to validate your offerings, because what people actually DO is the only KPI that counts: did they convert?
Far From Timid uses social listening, proprietary market research, and live A/B testing to develop personas that stay fresh with a feedback loop from data and creative to ensure that your brand consistently reflects the needs of your customer.
If you aren’t sure what’s working, why, or want to know what your audience cares about most, let’s get started.
RELEVANT SERVICES
Brand & Performance Alignment For The 360 User
Connect your brand assets across the customer journey with content strategy, 360 brand themes, and a unified editorial calendar.
Omnichannel Brand Platforms & Campaigns
Far From Timid creates legendary brands. Not through gimmicks, but from ideas that challenge brands to move their industry and culture forward.
Omnichannel Brand Voice
Brand Voice is more than a one pager detailing “What We Are/What We Aren’t.”
RELEVANT CASE STUDIES
The Pod Hotel: A hotel rebrands for a new generation of adventure seekers
IBM Redefined
Marriott’s LoveTravels Diversity Umbrella Storyline
Doctors Without Borders Starved For Attention Campaign
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