Brand & Performance Alignment For The 360 User

By N Lightenment

Brand & Performance Alignment For The 360 User

Your segmented audience has hundreds or even thousands of different journey combinations where they can find your brand–from search to social and digital–but are your channels set up for the 360 user? Are they connected?

The “360 user” is a term to describe how people experience the digital ecosystem today. The 360 user may click from the web to Insta and see your latest campaign. Maybe they sign up for your newsletter, then go back to digital for some always-on content, and after days, weeks or months–the desired conversion.

The digital brand experience should be a workhorse to inspire a relationship with the customer, but low levels of brand consistency (message, voice, identity) and content strategy across the digital ecosystem cause interrupted and abandoned journey's resulting in growing opportunity costs for engagement.

To ensure the effectiveness of your paid and organic marketing, connect your brand and performance strategy and create an experience that converts. 

Connect your brand assets across the digital ecosystem with content strategy, 360 brand themes, and a unified editorial calendar with Far From Timid. Let’s get started with a WYSINWTS (What You See Is Not What They See) brand audit.

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Brand Merch Design, Ecommerce, and Fulfillment
Our skilled designers will create and execute a bespoke collection with products in every category, from sports to fashion and tech, from our trusted sustainable manufacturers.

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The Far From Timid Merch Collection

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