· By N Lightenment
Pivot Brand Strategy & Design
It's time to pivot. Your brand must evolve to address contextual forces like Web 3, the pandemic, gender and racial equity, unknown brands on Amazon nipping at the heels of the brands we know, and the need for sustainability have forced companies to alter their business model and offerings.
We are in a renaissance. The metaverse is here. When a brand’s business model, social perspective, and offering shift, the pivot happens slowly and inefficiently because it requires coordination across silos. Through our unique brand strategy process that is built with the digital ecosystem in mind, and our experience with in-housing, we’ll develop or refine a positioning that makes your brand feel human, hits your audience’s sweet spot, and inspires a generation of content filtered through 3 spheres of influence:
- What’s happening in the world?
- Where’s the white space in the industry?
- How does the brand fit into the life of the customer?
Begin the Far From Timid journey with a free 30-minute Brand Therapy session
In-house Omnichannel Brand Sync
Creating a seamless 360 in-house marketing model grounded in agile methodology, will reduce the internal inefficiencies that affect customer loyalty and employee retention.
Omnichannel Data Sync
Our unified data dashboard tracks every asset across the customer journey (including app downloads) allowing for a single view of the customer–a single source of truth–that the Web 3 digital transformation imperative requires.
End-to-End Digital Client Experience
Manage your marketing, brand, social, creative, analytics, and content as seamlessly and effortlessly as you order food.
RELEVANT CASE STUDIES
The Pod Hotel: A hotel rebrands for a new generation of adventure seekers
Marriott’s “LoveTravels” diversity umbrella storyline
Doctors Without Borders’ “Starved For Attention” campaign
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