Created in 1898, the marketing funnel forces brands to look at the value of a person by their likelihood of their purchase intent in a very binary way–are they a lead or not. How inhuman.  

Today, marketers must feed the hungry, 24/7 content machine in a person-centric world where “people’s online behaviors are more fluid than the funnel was built to cater for”3 

The bridge from Web 2 to Web 3 is community. Placing community at the center of your organization with sales, marketing, product development and customer service as spokes is how smart organizations are revitalizing their marketing strategy as an ecosystem and getting to market faster.

Learn more about capabilities that build community with speed to market:
∞ Metaverse Strategy, Design & Build
∞ Content Strategy
∞ Multi-format Content at Scale
∞ Social Media Strategy & Design
∞ NFT Collection Design & Minting
∞ Brand Identity, Platforms & Campaigns