ABOUT US: THE AGENCY OF THE FUTURE
Far From Timid is an agency, but also a love letter to the marketing and advertising industry. Our founder, Alona Elkayam, has spent her career amassing NASA-level expertise in brand, content, digital, and social. When this expertise is coupled with an inspiring methodology–Work From Heart–you get something even more revolutionary. A model for people over profit that is revolutionizing branding in the digital first, Web 3, data-driven world.
It was late 2019. Our founder Alona Elkayam interviewed over 100 CEO’s, marketers, and creatives from large brands, agencies, and digital firms. She found that the challenges in marketing today are very much the same as twenty years ago, and in many ways, the industry hasn’t changed much.
Almost every industry, however, has gone through digital transformation in the past 20 years with the aim of improving the lives of customers, employees, and the world. Technology moved from a waterfall methodology to agile, building user journeys that connect the brand and the journey at every step while allowing for constant optimization. Medicine moved from private patient charts to open patient portals, enabling patients and their doctors to better manage their health.
However, the marketing and advertising industry has remained unchanged, marked by clunky silos with competing strategies, resulting in a disconnected customer experience. The redundancy and inefficiency that silos create for the customer and the brand employee is a brand’s biggest obstacle towards building brand trust and growth.
If brands do not bring a digital transformation to their marketing and free themselves from antiquated 20th-century marketing systems, digital disruption will wipe them out.
Enter Far From Timid. We are customer journey obsessed. We are the agency built for this era of transformation.
With these insights, Far From Timid began its mission to revolutionize the world of branding. With a new vision of the branding process. Imagine:
- Building a frictionless, omnichannel customer journey that you can monitor and optimize daily, weekly, or monthly.
- Knowing what is working and why, all the time.
- Generating higher conversion rates and building greater brand trust because your customer journeys connect brand and performance at scale with unified KPI’s, brand themes, strategies, and a shared editorial calendar.
Imagine managing your marketing, brand, social, creative, analytics, and content as seamlessly and effortlessly as you order food. By combining brand marketing and performance marketing, in addition to seamless internal stakeholder experiences that drive them, Far From Timid has been able to reduce the inefficiencies that affect customer loyalty and employee retention.
Marrying brand and performance marketing unifies brand voice, promotes frictionless 360 digital experiences for the 360 user, allows for a single view of the customer with unified data/analytics, and allows brands to focus on customer needs. This is the kind of digital transformation that Web 3 will require and at Far from Timid we believe there will be no other way for a brand to thrive in the 21st century.
Office hours are open. Schedule your 30-minute Brand Therapy session and let us help you solve your current marketing, branding, and content challenges