FAR FROM TIMID AGENCY
We are a creative brand and performance marketing accelerator for startup and incumbent brands. We free brands from outdated and wasteful marketing frameworks to create connected, plug and play web2/3/IRL brand experiences. We work for smart impact brands that care about sustainability, innovation, and the communities they serve.
Marrying brand and performance marketing unifies brand voice, promotes frictionless 360 digital experiences for the 360 user and allows for a single view of the customer with unified data/analytics. This allows brands to focus on customer need and technology–requirements for the Web 3 digital transformation.
Our Mindset
Almost every industry has gone through digital transformation in the past 20 years, with the aim of improving the lives of customers, employees, and the world. Technology moved from a waterfall methodology to one that was more agile, building user journeys that connect the brand to its customers at every step–while allowing for constant optimization. Medicine moved from private patient charts to open patient portals, enabling patients and their doctors to better manage their health.
However, the marketing and advertising industry has remained largely unchanged, marred by clunky silos with competing strategies. The result? A disconnected customer experience. Silos create redundancy and inefficiency for the customer and the brand employee, and are a company’s biggest obstacle towards building brand trust and growth.
This 20th century marketing framework is costing the biggest brands millions of dollars every day. If brands do not bring a digital transformation to their marketing and free themselves from antiquated marketing systems and elegantly enter the metaverse, digital disruption will wipe them out.