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LEGENDARY STATUS IS ESSENTIAL IN TODAY'S LANDSCAPE FOR ONE SIMPLE REASON: RELEVANCE.
BRANDS LIKE NETFLIX, WITH ITS TRANSFORMATION FROM DVD-BY-MAIL TO STREAMING GIANT AND INFLUENTIAL CREATOR BRANDS LIKE KENDRICK LAMAR UNDERSTAND THE NEED TO MASTER THE NEW NORMAL TO REMAIN RELEVANT.
FAR FROM TIMID MOVED MARRIOTT FROM A HOTEL BRAND TO A TRAVEL BRAND, HELPED DOCTORS WITHOUT BORDERS REWRITE FOOD AID POLICY, REBRANDED DEMOCRACY FOR BROOKINGS INSTITUTE, AND HELPED UNIVERSITY OF PHOENIX TRANSFORM FROM AN ONLINE UNIVERSITY TO A CAREER PARTNER.
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