GOOD THINKING: A NEW WAVE OF STORYTELLING

Share:

CHALLENGE

For Seismic, a non-profit committed to ensuring AI is building with humanity at the center, we were tasked with developing a cultural phenomenon that will help the world understand that within the next five years, our lives are going to be fundamentally transformed by AI. How we think, love, learn, work—from the hospital to the halls of government to the bedroom—every aspect of our humanity will be touched by this technology.

And most of us can’t wrap our heads around it. The thing is…if we can’t imagine our future with AI… how will we make sure AI isn’t something that just happens to us?

EPISODE 1: LOVING TRAILER

APPROACH

We needed a new wave of storytelling to help people envision AI’s impact.

Not dystopia—intimacy. Good Thinking collapses the gap between speculative fiction and our fragile present, turning today’s quiet anxieties into tomorrow’s urgent questions. The future isn’t coming—it’s already here.

EPISODE 2: DYING TRAILER

KEY ART

SOLUTION

Aligned with our research, we developed 6 episodes that focus on the places where people feel most afraid of how AI will impact their life: LOVING, DYING, CONTROLLING, RELATING, BELIEVING, WORKING.

We approached Bafta award-winning director Sindha Agha and production company, Cornershop to help us develop this streaming TV series.

In addition to the actual creative and production of the film series, we led the creative and strategy for the universe we were building to amplify the series in time for launch.