BRAND IDENTITY, PLATFORMS, & CAMPAIGNS
We create powerful overarching storylines for brands that want to shift perception and attract new audiences at scale.
We moved Marriott from a hotel company to a travel company through our #LoveTravels campaign. We helped Doctors Without Borders rewrite food aid policy with Starved for Attention, and helped IBM reinvent itself to connect with millennials and GenZ with Dream It Done.
The complex web of awareness, advertising, social media, seasonal, and direct marketing campaigns for different audiences exists because that is how the brand is set up, in silos. To meet the needs required for digital transformation, we must challenge ourselves to always question the sacred rules of our industry and move from silos to customer centricity.
Customer-centric campaigns or umbrella storylines are topline narratives activated across the organization with the ability to connect to all audience segments in the same way. Smarter Planet (IBM), Think Different (Apple), Absolute ____(Absolut), those are just a few of the great campaigns in marketing history that made these brands legendary.
The consistency and singularity of brand voice in brand platforms contribute to increased brand trust with consumers, employees, investors, and the media.
RELEVANT CASE STUDIES
“LoveTravels” Marriott’s diversity brand platform in response to the DOMA act
Doctors Without Borders’ “Starved For Attention” campaign
Brandslam®: Brand-Building For Web 2/3
Brand Merch Design, Ecommerce, Fulfillment
Legendary brands didn't start that way. Let's get started with a 30-minute Brand Therapy or WYSIWTS Brand Audit.