CHALLENGE
AI isn't coming. It's here, rewriting the score while the band's still playing.
Five years. Goldman Sachs says 300 million jobs worldwide get reshaped. The World Economic Forum puts 92 million roles on the chopping block by 2030. That's not a headline — that's how you think, love, learn, work, heal, govern. The hospital. The Senate floor. The bedroom. Nothing's off limits.
Most of us can't picture it. And a future you can't imagine is one you don't control. If we can't see it, we can't shape it — we just take what's handed to us.
Seismic exists to change that. Not a white paper nobody reads — a cultural gut-punch that makes you feel this coming, so you're standing up when it lands.
Humanity doesn't get to be a footnote in its own story.
TRAILER
APPROACH
Public service announcements tell people what to think. Seismic wants people to actually feel it, so we're using entertainment instead of a campaign — real stories about the parts of life that matter most: working, loving, dying, learning, raising kids. AI is already touching all five, whether we're paying attention or not.
If we can't imagine our future with AI, how do we make sure it isn't just something that happens to us?
KEY ART
SOLUTION
We needed a new way to tell this story. Not dystopia — intimacy. We led the creation, story, identity, and rollout of the film. Directed by BAFTA winner Sindha Agha, premiering at the Edinburgh International Film Festival. Starring Emily Beecham, Daryl Bevan, and Louisa Harland.
The film closes the distance between speculative fiction and our fragile present, turning today's quiet anxieties into tomorrow's urgent questions. The future isn't coming. It's already here.
AMPLIFICATION
EPSIODE HINTS
We created a series of provocative episode hints this series asks us to confront.
