CHALLENGE
Founders, Irwin and Lucia Smigel founded the pioneer in teeth whitening brand, SuperSmile™ in the 70's. Forty years later and with the advent of social, they needed a fundamental strategy–and the templates/guidelines–to help them streamline and produce daily content with a small in-house marketing team.
SOLUTION
We created social marketing templates across all platforms from Instagram to TikTok, updating their core brand assets while leaning into their heritage and the efficacy of the product–marrying brand and performance in every asset.
We also updated their photo guidelines and instilled a customer first methodology, ensuring the customer and not the product was the hero.
