64% of consumers purchase or boycott based on a brands’ purpose. The profound cultural shift from the pandemic and call for racial justice can be the reset your brand needs, but this adds layers of complexity to an already strained marketing organization. For brands to grow with their audiences and communicate values at every brand touchpoint, marketing teams need to make room.
Far From Timid creates that space by eliminating the redundancies and inefficiencies between brand creation (brand strategy + identity) and dynamic brand execution (web, content, advertising, social, and editorial), delivering seamless brand experiences with the content ecosystem in mind. We call this building a content-powered brand.® This is how we do it.
1. Breakthrough sweetspot
We develop a positioning that inspires a generation of content and is filtered through three spheres of influence: What’s happening in the world? Where’s the white space with the industry? And how does the brand fit into the life of the customer?
2. Consistent and clear brand voice
Don’t let your brand voice become a wallflower. We develop a brand voice that is carried through end to end–from awareness to conversion. We deliver confidence and change the way your customers see and feel–one asset at a time.
3. Connected customer experiences that convert
The 2020 global benchmarks for digital conversion rates is 4.31%. In our current cultural shift the digital experience has become the primary focus of every brand. Developing a segmented customer journey that seamlessly connects the brand purpose and content strategy through a symphony of assets and CTA’s that flow from one to the next is more important than ever. Let us help you clean up your journey so no matter where your customer is in the journey, your audience must be either converting or connecting.
4. Data Strong
With our proprietary digital marketing dashboard we not only create your assets, but we track and optimize them in real-time. Customer behavior changes every three months and with proper listening and analysis, we optimize assets, and uncover insights to fuel a proactive feedback loop between brand and content.
Office hours are open. Schedule your 30-minute Brand Therapy session. Tell us your biggest marketing challenge and let us guide you.