Vigorous: 21-Day Brand Workout - Far From Timid

Vigorous: 21-Day Brand Workout

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This workout is best for companies or business units with a more complex product and service offering requiring a deeper dive that include brand strategy; naming + brand awareness campaigns; long-term thought leadership and content marketing strategy, roadmap, themes, and sample editorial calendar.

This vigorous brand workout includes:
  1. 3-week sprint 
  2. Founder + 3 senior consultants
  3. Pre-session: 2 x 60-minute intake; Executive summary
  4. Deliverable: Depending on the services you need, choose from ONE of the following (see drop-down menus in the cart):
    • Brand Strategy: Competitive + brand analysis; Positioning; Brand voice; Brand story; Brand architecture; Key messages; Message architecture. Up to 5 products/services
    • Single product or company naming + corporate identity with initial knockout search. Trademarking is not included.
    • Campaign: 3 concepts with awareness to conversion assets, customer journey, media recommendation, CTA's, and social copy. Out-of-pocket costs like photography or illustration are not included
    • Thought leadership + Content marketing strategy, themes, and category mapping; sample 14-day editorial calendar

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