Vigorous: 30-Day Brand Workout

30-Day Sprint

This workout is best for companies, startups, and organizations with more complex products, services, or audience ecosystems requiring a deeper strategic and creative transformation.

Ideal for:

• launches and relaunches
• naming and identity development
• audience growth and visibility
• category creation
• thought leadership ecosystems
• long-term campaign and content systems

This vigorous brand workout includes:

• 30-day sprint
• Founder + 3 senior consultants
• 2 x 60-minute intake sessions
• Executive summary + strategic research
• Collaborative working sessions
• Final transformation presentation + roadmap
  
  
  

TRACK 1 — NAMING + IDENTITY SYSTEM

Build the strategic and creative foundation for a company, product, or new era of growth.

Includes:

• Competitive + brand analysis
• Brand positioning
• Brand architecture
• Messaging architecture
• Key messages
• Brand voice
• Founder narrative
• Brand story
• Single product or company naming
• Corporate identity direction
• Initial knockout search

Trademarking is not included.

TRACK 2 — CAMPAIGN + GO-TO-MARKET SYSTEM

Develop a fully integrated launch or relaunch system designed for awareness, engagement, and conversion.

Includes:

• Campaign platform development
• 3 integrated campaign concepts
• 60-second hero campaign concept
• Awareness-to-conversion customer journey
• Messaging rollout strategy
• Media recommendations
• CTA development
• Social content system
• Storyboards + creative direction references
• Launch roadmap

Out-of-pocket production costs such as photography, illustration, or video production are not included. 

TRACK 3 — THOUGHT LEADERSHIP + CONTENT ECOSYSTEM

Build a scalable audience and editorial system designed for long-term visibility and cultural relevance.

Includes:

• Thought leadership strategy
• Content marketing strategy
• Serialized content concepts
• Editorial themes + category mapping
• Audience + cultural analysis
• Omnichannel content recommendations
• Partnership/collaboration concepts
• Sample 30-day editorial calendar
• Recurring franchise recommendations
• Content ecosystem roadmap