Create a multi-platform and highly distinct thought leadership to memorialize Cannes 2022.
Innovation at the industry level cannot happen in a vacuum and typically important issues in the industry are viewed differently depending on who you're talking to: A creative, marketer, media specialist, or data scientist.
Inspired by the film, New York, I Love You, that features a series of vignettes about the ups and downs of love, we created "Cannes, I Love You? Series"– a graphic novel. containing a series of vignettes highlighting the most important topics at Cannes Lions International Festival of Creativity.
This series was created by dissecting more than 50 sessions to bubble up 5 of the most pressing issues for marketers. We then created a mashup of the featured speakers across the various panels within the most pressing topics.