#GetTeleported: MARRIOTT VR TRAVEL EXPERIENCES

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CHALLENGE

Create a buzzworthy campaign and activation for Marriott’s partnership with Oculus, a virtual reality experience company.

SOLUTION

In partnership with experiential marketing agency Relevent and Oscar-winning VFX studio Framestore, we created, #GetTeleported. From the JW Marriott in downtown Washington, DC, Marriott Hotels invited the world to #GetTeleported. The campaign launched on Reddit with a prompt “Why should you be one of the first to experience virtual travel?” and winners were invited to the launch. We used those experiences to create behind the scenes and social videos to amplify the launch.

The virtual experience kicked off with a tour of a new Marriott Greatroom lobby and ended through a tunnel of light, landing the traveler at a black sand beach in Maui. Users were also treated to 360-degree live action video mixed with real computer-generated imagery that made it an almost-real experience.