A HERO'S JOURNEY FOR BRANDS: A SEMINAL BRAND MARKETING FRAMEWORK FOR THE AGE OF NOW
Amidst the vast sea of media platforms, the integration of evolving contextual forces like AI and blockchain, and Gen Z's preference for authentic experiences and storytelling, there's a clear urgency for brands to adopt a modernized marketing framework. It’s getting really messy managing all the silos, don’t you think?
By Alona Elkayam
ALONA ELKAYAM ON THE LOST IN FOUND PODCAST
Our founder, Alona Elkayam, shares her thoughts with Lost In Found host Tom Christmann on how brands can navigate a hybrid Web 2 / Web3 world to build incredible communities that convert.
MARKETING = BUILDING COMMUNITY IN A HYBRID WEB 2/3 WORLD