Amidst the vast sea of media platforms, the integration of evolving contextual forces like AI and blockchain, and Gen Z's preference for authentic experiences and storytelling, there's a clear urgency for brands to adopt a modernized marketing framework. It’s getting really messy managing all the silos, don’t you think?

By Alona Elkayam

Our founder, Alona Elkayam, shares her thoughts with Lost In Found host Tom Christmann on how brands can navigate a hybrid Web 2 / Web3 world to build incredible communities that convert.

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Brands that can successfully navigate an on-chain (blockchain) and off-chain (traditional) marketing model are poised to reap the rewards of more meaningful customer loyalty, and deeper connections—unlocking new avenues for personalization, and ultimately, greater brand success.

By Adrianna Lakatos