This is where audiences become community.

Today, marketers must feed the hungry, 24/7 content machine in a person-centric world where “people’s online behaviors are more fluid than the funnel was built to cater for”3 

Created in 1898, the marketing funnel forces brands to look at the value of a person by their likelihood of their purchase intent in a very binary way–Are they a lead or not? How inhuman.  

The bridge from Web 2 to Web 3 is community. Placing community at the center of your organization with sales, marketing, product development and customer service as spokes is how smart organizations are revitalizing their marketing strategy as an ecosystem and accelerating growth.

You want to be ubiquitous. Audiences want personalized experiences. Learn more about capabilities that build community and accelerate growth.
∞ Metaverse Strategy, Design & Build
∞ Content Strategy
∞ Multi-format Content at Scale
∞ Social Media Strategy & Design
∞ NFT Collection Design & Minting
∞ Brand Identity, Platforms & Campaigns